The concept was simple, but compelling: Capture a day in the life of residents at Novus—an animated community of professionals, entrepreneurs and families.

The location also made the stories picture perfect. The thrill of living in the centre of a bustling neighbourhood and with the charms of being close to the city core come together at Novus. Liberty Village also functions as one of the city's creative corridors with production facilities, agencies, and tech firms operating out of lofts and studio spaces in converted warehouses.

This strategically executed campaign included a targeted mix of digital and social media outlets which were an instant success. Using carefully crafted sponsored posts, the video series garnered over 45K views, amplifying brand awareness and generating confirmed leads.