RAD Marketing Lunar New Year
Westbank and RAD Marketing’s Lunar New Year party welcomed over 1500 guests for an extraordinary evening at Shangri-La Toronto. For the first time, selections of homes at KING Toronto, the first project in Toronto by leading global architect Bjarke Ingels were made available for attendees.
KING Toronto will be the realization of the combined vision of Westbank, Allied and BIG Builds, a reimagining of the community-building potential of Moshe Safdie’s Habitat 67 and an updating on the glass-and-light innovations first exemplified in the Maison de Verre, in Paris. Bjarke Ingels’ concept for KING Toronto, suggesting a Mediterranean mountain town, will complement the surrounding context and neighbourhood.