Women’s Health Collective Canada

Brand Identity, Social Media Management, Website Design & Development

Women’s Health Collective Canada (WHCC) is a strategic alliance founded by three of the country’s leading women’s health and hospital foundations — Women’s College Hospital Foundation in Toronto, BC Women’s Health Foundation, and Alberta Women’s Health Foundation.

The creation of the WHCC ensures that women’s health is kept at the forefront of the conversation by funding medical research that addresses the unique needs of women and overall creating higher standards of care for every woman across the country.

Ahead of their #WhyCare campaign launch, our team at besu developed a refreshed brand identity that better represents the women they serve, a fully redesigned website that will arm women with the tools and knowledge to inspire action, and presentation decks to encourage investors to commit to the future health of women across Canada.

Our team also helped to continue the conversation through the development of content for digital media channels, customized branded content for their partners for cross-promotion and amplification, and collaborating on creative social campaigns.