BIPOC Executive Search

Packaging Design, Graphic Design, Brand Strategy

BIPOC Executive Search focuses on representation and diversity in both the private and public sector — working on recruitment and talent acquisition of candidates from diverse backgrounds. Identifying a need to build a strong digital presence and reach a wider target audience, BIPOC Executive Search approached the team at besu.

After a clear understanding of the mission at BIPOC Executive Search, besu created and developed the company’s brand identity, complete with a logo design, stationery elements, colour palettes, and fonts. The team at besu then brought this brand story to life by a thoughtfully designed website to increase traffic and interaction.

In addition, besu also produced visual assets for the organization, including headshots, introductory videos of the executive team, and a series of diversity training videos.

These assets were incorporated into the design of the website to increase engagement and used to strategically connect with a larger audience of potential candidates across their social media channels.